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Congratulations! You have just invented 'Flammable Beer'. Your work has just begun.The Big Idea is a hilarious game of inventing and investing, where players try to market wacky products like 'Erotic Chowder' and 'Mentholated Shampoo'. Sound easy? Maybe that?s because you?ve never had to come up with the perfect sales pitch for the Non-Stick Toupee. In this remake of a classic Cheapass game, players create amusing products using descriptions like 'Flying' and 'Herbal' and items like 'Robot' and 'Monkey'. You could create 'Mail-Order Clown Pants', 'Electric Cat Sushi', or even 'Gigantic Addictive Chicken Cleaner'. Do you think you are the marketing whiz who can talk the public into a 'Perforated Kilt'? Then you are ready to play The Big Idea. For 3-6 players aged 12 and up. Playing time of 60 minutes.  

 
 
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